No Disruptive Ads
Play without interruptions or deceptive taps.
Better standards
for mobile games.
Nine rules for a better gaming experience that’s long been overdue.
Who We Are
A standards project built around players.
What We Do
Set standards for ads, privacy and purchases, with clear criteria for certification.
Why We Do It
Players deserve respect for their time, privacy and choices.
Introducing our first Clean Play Standard:Mobile Games Standard 1.0
No Unnecessary Tracking
Your play isn’t a profile for advertisers.
No Forced Accounts
Play without an unnecessary account.
No Loot Boxes
Know what you’re buying before you pay.
No FOMO Mechanics
Return by choice, without manufactured pressure.
No Premium Currencies
Real prices. No currency conversion.
No Pay-to-Win
Spending doesn’t buy a gameplay advantage.
No Hostile Notifications
Useful reminders, under your control.
No Hidden Subscriptions
Clear pricing, renewal and cancellation.
How It Works
When you see this mark
The mark identifies a game that passed all nine rules of Mobile Games Standard 1.0 for its approved versions, platforms, regions and features.
- Defined approvalCertification names the game, versions and platforms covered.
- Evidence every three monthsKeeping certification current requires fresh evidence every three months.
Elevate Standards for Gaming
Join our commitment to a better gaming experience. Read the standard, then apply for your game.
Apply for Your Game- Check all nine rulesRead the requirements, permitted cases and pass tests.
- Show how your game meets themDefine its scope and provide supporting evidence.
- Maintain certificationProvide fresh evidence every three months and tell us when your game changes.